Content That Works | Fractional Content Strategist

Have you pumped more money into your ads, but the number of leads generated hasn’t grown proportionately?

Data from Search Engine Land shows that beyond a certain inflection point, marketing income from incremental ad spend goes into the negative.Why? Because as you hit this inflection point your margins get smaller and smaller.

Following this logic, the folks at Funnel Envy analyzed the data of two of their high-growth clients and found that a 10% growth in all funnels generated greater results than a 50% growth in paid channels.

The key to revenue growth and scaling marketing income is improving website conversions across all channels.

HOW?

By combining punchy copy, relatable content, and an effective channel strategy.

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Grow Revenue With Content That Works

THE WHY

Actionable Personas

Not a collection of demographics. Not a list of wishy washy emotions.

But a dissection of your Ideal Customer Profile’s (ICP) data providing a clear picture of their priorities, search patterns, and online behavior.

THE WHY

Deconstructed Customer Journey

A breakdown of the milestones your ICP hits during their journey from struggle, evaluation to desired outcomes.

By gathering data from your CRM, customer-facing teams, and customer interviews to map your ICP’s actual words, thoughts, and feelings to arrive at the milestones that matter.

THE WHAT

Consistent Messaging

Simple, repeatable, and memorable. But most importantly documented and shareable across your company.

Framed as an inviting story that ties together your ICP’s needs and your many benefits, you will build the trust that is crucial to turning a prospect into a customer.

THE HOW

Content Strategy that Works

The product of the what and why so far.

With an effective channel strategy and content pillars guided by personas and deconstructed customer journey combined with the power of consistent messaging, you’ll not only be relevant but also inspire action.

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THE WHAT

Copy that Converts

Your messaging and content strategy in action.

A website tailored to meet your ICP’s every need supported by punchy copy that boosts conversions, no matter which channel leads them to you.

THE HOW

Operationalized Content Production

Driving demand through thought leadership.

Your messaging is brought to life through content pillars to attract the right audience and guide them through the various stages of their journey to conversion.

EXPLORE HOW I WORK

The ‘why, what, and how’ of what you need—that I deliver.

500%

Increase in Inbound Leads

36%

Drop in cost of SQL acquisition

A lean digital marketing agency, with 75+ employees, leading the market in the North America experienced:

a 500% increase in inbound leads,
a 36% drop in cost of SQL acquisition,
and a 46% increase in the conversion rate of their landing pages

by following the principles outlined by the framework.

A global, full-service digital/IT Services partner, with 250+ employees, saw:

their pipeline solidify with an average of 250 MQLs generated every quarter,
and a 36% increase in engagement with thought leadership content.

Additionally, the consistency in messaging improved their nurture program's performance significantly also boosting the conversion of MQLs to SQLs.

250

MQLs per quarter

Avg of

36%

YOY increase in engagement for the insights section

Outcomes I've Delivered

”I had the pleasure of working with Snehaa to produce thought leadership articles while at Appnovation. She was always well prepared, meticulously detail oriented and most of all incredibly patient. Her dedication, strong work ethic, and collaborative spirit are truly commendable. Her positive attitude and willingness to help others make her an invaluable asset. ”

”Snehaa is an amazing marketer with an eye for detail. She is able to craft campaigns from ideation and launch. Her content marketing skills in particular are excellent. ”

What People I've Worked With Say About Me

John Mozayani
Technology & Operations Executive

Andrew Marsh
VP of Digital Strategy

Grow Your Revenue.

Without Increasing Ad Spend.

With Copy & Content that Works.